We’re proud to have worked on a variety of projects, including (but not limited to) TVC’s, documentaries and music videos. 

Our portfolio also includes animation, promotional videos, interviews, and travel/hotel guides. 

We have also served as the base for foreign teams to come into China for their projects, whether it be as a service provider or to produce for them.

Curiosity is our passion. We are NICE and we are serious about what we do.







Jay Wu
Filmmaker
Jay is one of the few real locals in southern boomtown Shenzhen. Growing up skating through the streets, he first started shooting clips with his friends in their local neighborhoods.

As Shenzhen became one of the hottest skate spots in Asia, he was recruited by some of the biggest skate teams to guide their visiting professionals around the city, quickly earning a reputation as the go to guy for nearly anything in the south.

As his global network of friends and peers has expanded over time, his focus has shifted into more hard skills in video production. Having dedicated himself to studying filmmaking and languages, his expertise in video and trilingual skills have led him to become an incredibly reliable source for all things production-related in Shenzhen, Hong Kong or Guangzhou.

Over the better part of a decade, his filmmaking journey has blessed him with the opportunity to travel for work as well as collaborate with some of the world’s biggest companies, such as Google, Apple, Tencent, or narrative powerhouses like Nowness and Vice.

Now having cofounding his own production company, his expertise has turned him into a super experienced, trilingual, do-it-all team player.




Kevin Pham
Filmmaker

An unwavering optimist and energetic soul, Kevin was born in Seattle, and raised in a traditional Vietnamese household, but his life took an untraditional turn when he left after graduating from high school in pursuit of something different.

His search led him to stints living in New York, Czech Republic, Ghana and China. His unique experiences led him to study journalism while in university and naturally pick up a camera.

As an adamant believer in storytelling, Kevin got his start with filmmaking with documentaries. As he continued to develop his skills, he picked up as many projects as he could, taking on all sorts of roles, receiving opportunities to work on projects for The Northface, adidas, Skechers, and music videos for Tyga and 88rising.

Eventually he co-founded his own production company where his time in the industry and international experience has blessed him with many experiences working on everything from commercials, to branded content and documentaries for clients such as the NBA, Nike, UGG, and the BBC. 

Whether you find yourself working with Kevin, or somewhere out in the streets, you’ll be sure to find exuberance and a desire to remain authentic to himself and everything he aligns with. 





Thana Gu
Filmmaker
Thana is a content creator based in Shanghai + Bangkok. Growing up as the child of two cultures, and having lived in both China and Thailand, Thana has the unique blend of understanding the cultures + bringing a different perspective.

It is his disposition to want to work with and help people, naturally leading him to specialize in making cinematic documentaries. He takes every opportunity to learn and improve his craft, and is passionate about bringing the most beautiful image on to the big screen.

With an unmatched drive to learn and sheer will power, he’s been fortunate to work on documentaries and commercial work with major clients such as the NBA, Nike, Calvin Klein, One Plus, Mediacom, and big KOL's such as G.E.M and Lay Zhang.

Growing up in a multicultural environment, his experiences and trilingual skills allow him to work with clients and crews from all walks of life.